By clicking 'submit' you consent to receive communications from The Marketing Society, BeenThereDoneThat and NEON Leaders about about this webinar and future events. Privacy Policy.

Speakers

Laura Ashton (Moderator)

Board Director | Strategy | Sustainability | Digital Transformation | Marketing | Partnerships-Alliances

Michelle Hillman

Chief Campaign Development Officer 

at Ad Council

David Wheldon

Former CMO at The Royal Bank 

of Scotland Group

Jessica Spence

President Brands at 

Beam Suntory

David Alberts

Co-Founder at 

BeenThereDoneThat

Jennifer Woollford

Founder & Director at 

NEON Leaders

Thursday, May 20th 2021

11am - 12pm EDT (New York) | 4pm - 5pm BST (London) | 11pm - 12am SST (Singapore)

About The Webinar

For innovative CMOs, flexible, temporary and cost-effective ways of resourcing are helping them do more in uncertain times.

Just as the future of the workplace is being reshaped, so is the future of how teams will be staffed.  

As the world around us changes rapidly, marketing leaders need to be able to pivot, accelerate and innovate with speed and agility.

The talent needed to answer one challenge is likely different to those needed on the next, and scaling teams up and down according to needs doesn’t fit with traditional employment models.

Resource budgets are under pressure, internal teams are being streamlined, classic agency models are being challenged and virtual working is the norm.

How do you build marketing capability that has the breadth and agility you need while keeping overheads down?

Simultaneously, there is a growing pool of independent talent.

Many who have left big corporate or agency roles, voluntarily seeking a different way of working or because of the downturn, who still want to deliver, develop and advance in their careers, but in ways that give them more freedom or opportunities to learn.

Join us for this progressive conversation about embracing open talent.

Hear from supply and demand-side industry leaders sharing their experiences, the benefits and what’s needed for success. 

So whether you are a marketeer or a marketable talent join our moderator, Laura Ashton, as she leads our 5 panelists in this live webinar in what promises to be a fascinating discussion around the Open Talent model.

A follow up email will be sent with the webinar recording for those of you who signed up but couldn't make the date.

We look forward to you joining us!

Here's what you can expect to get out of the webinar 

1

An understanding of what Open Talent is and what organisations and talent need to do in order to succeed and thrive using the model.

2

How budget cuts, the “broken” traditional agency model and the changing role of CMOs are accelerating this shift toward alternative structures to access a diverse range of senior talent.

3

Practical examples of progressive companies innovatively using hybrid resourcing models for strategy break-throughs and agile, aligned execution. Examples of top talent succeeding in open talent collectives.